![]() “Probably the way to make people feel most comfortable with no code is framing it as self service. So how do you lower the barrier to entry for your team? Frame it as ‘self service’ to start The benefits of no code are one thing, but actually fostering a culture of grassroots innovation at large organizations can be challenging. You have to be able to distribute that leadership.” Implementing no code at large organizations “In companies who do that well, it becomes a real competitive advantage because it’s about the speed at which they’re able to identify opportunities and act. “No-code tools lead to greater empowerment at the edge of organization,” Scott says. The same way that Canva enables anyone to create beautiful designs, Airtable enables anyone to connect and automate work. Using no-code tools, innovative workers can build workflows, create assets, and analyze data without relying too heavily on technical or development support. ![]() Because when something changes, you have to adjust your workflow or your deliverables yourself-you can’t afford to wait six months, 12 months, or 18 months for someone else to do it for you.” “What gets really exciting is being able to leverage no-code tools to orchestrate this agility. “Marketers are constantly under pressure and asking themselves ‘how do we adapt and work with the things that are changing around us?” Scott Brinker, editor of the Chief Marketing Technologist blog, and VP of Platform Ecosystem at HubSpot, told Airtable recently. To keep up, employees have to operate in a state of rapid and constant adaptation. Leaders are now looking to marketing teams, not only as branding and communications engines, but as true organizational growth drivers. This timing is no coincidence-the roles and expectations of marketing teams have changed drastically in the last decade (exacerbated further by the pandemic). Gartner also predicts that half of all new no- and low-code buyers will come from outside the IT organization by 2025. No code tools are changing the scope of marketing rolesĪdoption of no-code tools is accelerating, with no code dubbed the first of five major trends reshaping marketing this decade in a research report by and international advertising firm WPP. How did Heather do it? By leveraging the power and flexibility of no code. To solve that problem, Heather built an automation on Airtable that updates timelines across all Panavision workflows, calendars, and databases whenever a movie release date changes. creating a sense of accomplishment and boosting productivity.” “Rather than waiting for IT resources to become available, citizen developers can solve business processes and customer problems as they arise. “By using low- and no-code technologies, employees can experience the satisfaction of developing a solution from idea to implementation,” Eamon Fenwick, principal of innovation and market at SAP wrote for Forbes. The average marketing leader spends 13 hours per week on manual, operational tasks, and the ability to build truly custom solutions for very specific needs not only saves time, but can also lead to greater satisfaction and happiness at work. “You can imagine through 20, movie release dates were changing all the time and it was impossible for a human who is just looking things up on IMDB to keep track,” Heather told Airtable in a recent webinar. ![]() Heather’s company, Panavision, a legacy Hollywood provider, supports movies and screenplays around the world. Just ask Heather Mayer, who spent 20 hours a week researching movie release dates on IMDB to ensure her marketing team was up to date. This holds great promise for increasing employee engagement as organizations battle the ‘Great Resignation’ and compete to keep people inspired. “No code tools are leading to greater empowerment at the edge of the organization,” Scott Brinker says.
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